Wednesday, May 19, 2010

Free Derm Advice & Neutrogena Produce Samples at the Walgreens "Staturdate" with Beauty

**MEDIA ALERT ** MEDIA ALERT ** MEDIA ALERT **


FREE dERM ADVICE AND NEUTROGENA PRODUCT SAMPLES

AT THE WALGREENS “STATURDATE” WITH BEAUTY

New Yorkers can take advantage of expert advice, learn about the latest buzz in anti-aging, bioelectricity and receive complimentary samples of NEUTROGENA CLINICAL™

WHO: Dr. Kathryn Frew – a dermatologist at NYC’s Juva Skin & Laser Center and a fellow of the American Academy of Dermatology


WHAT: Presented by Walgreens and Neutrogena, the Walgreens Saturdate with Beauty will feature expert advice dispensed by Dr. Frew, FREE product samples of NEUTROGENA CLINICAL™ and valuable rebate coupons

On Saturday May 22nd Dr. Frew will host three “Skin Aging 101” sessions to address common skin aging concerns and answer any and all skin questions - no appointments required!


WHERE: Walgreens Flagship Store One Times Square, New York City


WHEN: Saturday, May 22nd, 10AM – 2PM

Ø Dr. Frew’s “Skin Aging 101” sessions will begin promptly at 11AM, 12PM and 1PM


CONTACT: Emily Thomas / 212.317.1462 / Emily.Thomas@rprmc.com

Sarah Stocker / 212.317.1462 / Sarah.Stocker@rprmc.com


The above was mentioned in Walgreens Media Alert.

Wednesday, May 12, 2010

Mohs Micrographic Surgery for Skin Cancer featured on Good Morning America

Mohs Micrographic Surgery for Skin Cancer featured on Good Morning America

This effective microsurgical treatment for skin cancers offers the best cure rate.

Mohs Surgery to Treat Skin Cancer Dr Steinberg
Treating skin cancer was revolutionized with the development of the Mohs Micrographic Surgery procedure. Live on camera today, Good Morning America weatherman, Sam Champion, underwent the Mohs surgery procedure at Juva Skin and Laser Center in New York. This treatment enables physicians to remove the skin cancer entirely, including the roots, while maintaining the safety of the surrounding tissues thanks to the use of microscopic surgical techniques.

Fort Lauderdale dermatologist Dr. Janee Steinberg uses this procedure in her Tamarac and Boca Raton offices to treat skin cancers. She says, "Mohs Micrographic Surgery allows for the removal of a biopsy proven skin cancer in the most effective way. With this technique, the least amount of tissue is removed while still being sure all of the margins are free and clear of the cancerous tissue. Therefore, the cosmetic results are usually excellent after the surgery."

The Mohs technique is especially useful in treating skin cancers that are otherwise challenging to treat. "Since this technique was developed, I have treated many patients with Mohs, especially when the tumors are on difficult areas like the nose and the ear, or are recurrent. This is a very effective treatment for skin cancer as it allows the dermatologist to remove the least amount of tissue, still being sure that all of the tumor is gone," says Dr. Steinberg. "Mohs is only used for skin cancer, but that includes Basal Cell Carcinoma, Squamous Cell Carcinoma, and some but not all Melanomas and Merkel Cell Tumors which is a rare form of skin cancer," she says.

While there are many different skin cancer treatment options, Mohs is considered to be the most effective. "There are many other types of skin cancer treatments including excision with dessication and curettage, wide excision with suture repair, and topical treatments with creams like Aldara. All of these treatments have a high cure rate, especially when the cancer is detected early. However, Mohs is believed to have the highest cure rate of any other treatment."

Dr. Steinberg says that despite the great strides made in skin cancer research, biopsy remains the most accurate method of diagnosis. "With all of the latest technology, it still remains true that a microscopic biopsy is the most definitive way to diagnose a skin cancer. Traditionally, surgical excision - whether by scalpel or Mohs technique - was the most commonly used technique. However, in recent years, topical Imiquomods like Aldara can be applied to the tumors for several weeks to change the immunity of the cells. Certain types of skin cancers can be completely eradicated by this treatment."

"I believe that statistics have shown that the best cure rates for skin cancer occur when Mohs Micrographic Surgery is performed. Still this cure rate is not 100% since it is possible for a recurrence to occur, especially in the edge of the treated lesion."

After spending her Internship and part of her Dermatology Residency training in Florida, Dr. Janee Steinberg decided to start private practice in Ft. Lauderdale, Florida. With over 30 years of experience and dedicated service in Dermatology and cosmetic surgery, she strategically built an incredible facility committed to providing superior techniques and services in surgery.Dr. Steinberg is a Member of the Florida Society of Facial Plastic & Reconstructive Surgery, International Society of Cosmetic Laser Surgeons, American Academy of Facial Plastic and Reconstructive Surgery, American Society of Laser Medicine and Surgery, American Academy of Dermatology, Florida Society of Dermatology and the International Society of Dermatologists.

The above was posted on American Health & Beauty website.

Tuesday, May 11, 2010

Good Morning America - Mohs Surgery

Watch our Juva Doctors on ABC- Good Morning America 5/12/10 from 7am to 9am. They will be demonstrating a live Mohs surgery. We will be discussing and demonstrating everything from preventative measures on skin cancer such as (yearly skin check ups, performing VISIA scans, using sunscreen protection, and self checks) to an actual Mohs surgery (the removal of skin cancer).
Juva Skin and Laser Center
60 East 56th Street
New York, NY 10022
212-688-5882
www.juvaskin.com